Makeup in 2025 is all about self-expression, blending bold creativity with wearable style. From vibrant hues to glowing finishes, the latest trends are taking the UK’s chic beauty scene and Australia’s laid-back vibe by storm. At Seraphine, we’re excited to share six 2025 makeup trends that suit every occasion, whether you’re heading to a London office or a Sydney beach party. Our cruelty-free products make it easy to experiment with these looks while keeping your skin radiant. Let’s dive into the trends set to dominate this year!
Why 2025 Makeup Trends Are a Game-Changer
Inspired by TikTok, Instagram, and global runways, 2025 trends emphasize individuality and versatility. In the UK, 48% of young beauty consumers are experimenting with bold looks, while in Australia, lightweight, sun-friendly makeup is key. These trends cater to all skill levels, offering fresh ways to enhance your natural beauty for work, parties, or casual outings.
1. Glass Skin Glow
What it is: A luminous, dewy base that mimics the “glass skin” trend, focusing on hydration and radiance.
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Why it’s trending: Perfect for Australia’s beachy aesthetic and the UK’s love for fresh, natural looks.
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How to achieve it: Apply a hydrating primer, followed by a dewy foundation or tinted moisturiser. Finish with a liquid highlighter on cheekbones.
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Seraphine recommendation: Use Seraphine Hydrating Glow Primer and Dewy Tinted Moisturiser for a radiant base.
2. Bold Coloured Eyeliner
What it is: Vibrant eyeliners in shades like cobalt blue, emerald green, or hot pink, replacing classic black for a playful pop.
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Why it’s trending: Adds instant drama, loved by UK festival-goers and Australian party enthusiasts.
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How to achieve it: Draw a thin line along the upper lash line or create a graphic wing. Pair with neutral shadows for balance.
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Seraphine recommendation: Try Seraphine Vibrant Eyeliner in Sapphire or Coral for a bold statement.
3. Monochromatic Makeup
What it is: Using one colour (like peach, rose, or berry) for eyes, cheeks, and lips for a cohesive, polished look.
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Why it’s trending: Effortless yet sophisticated, ideal for the UK’s minimalist chic and Australia’s easy-going style.
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How to achieve it: Apply a cream blush to cheeks, blend it onto eyelids, and finish with a matching lip tint.
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Seraphine recommendation: The Seraphine Creamy Peach Blush doubles as a lip and eye tint for a unified look.
4. Glossy Lips
What it is: High-shine lip gloss in clear, nude, or bold shades, making a comeback for a plump, juicy effect.
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Why it’s trending: Adds glamour without effort, perfect for Australia’s sunny days and the UK’s evening looks.
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How to achieve it: Swipe gloss over bare lips or layer over lipstick for extra dimension.
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Seraphine recommendation: Seraphine Crystal Gloss delivers non-sticky shine in versatile shades.
5. Feathered Brows
What it is: Soft, natural brows with a fluffy, brushed-up look, moving away from heavily defined arches.
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Why it’s trending: Low-maintenance and flattering, suiting the UK’s relaxed beauty trends and Australia’s beach-ready vibe.
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How to achieve it: Brush brows upward with a spoolie and fill sparsely with a brow gel or pencil.
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Seraphine recommendation: Seraphine Feather Brow Gel keeps brows full and natural.
6. Metallic Eyes
What it is: Shimmery, metallic eyeshadows in gold, silver, or bronze for a dazzling, party-ready look.
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Why it’s trending: Elevates any outfit, popular for UK nightlife and Australian summer festivals.
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How to achieve it: Apply a metallic shadow across the lid with a finger or brush, blending softly at the edges.
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Seraphine recommendation: The Seraphine Metallic Glow Palette offers four shimmering shades for bold eyes.
Tips for Nailing 2025 Makeup Trends
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Start small: Experiment with one trend at a time, like glossy lips, to build confidence.
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Protect your skin: In Australia, apply broad-spectrum SPF 50+ before makeup to shield against UV rays. In the UK, a hydrating primer preps skin for flawless application.
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Blend well: Use fingers or a sponge for cream products to achieve a seamless finish.
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Choose cruelty-free: At Seraphine, all our makeup is cruelty-free, aligning with the ethical values of UK and Australian beauty lovers.
Embrace 2025 with Seraphine’s Bold Looks
From glass skin glow to metallic eyes, these 2025 makeup trends let you shine for every occasion. Whether you’re in the UK’s vibrant cities or Australia’s sunny shores, Seraphine’s cruelty-free products make it easy to try these bold looks with confidence.
Ready to update your makeup game? Explore our trending makeup collection at Seraphine’s website and discover products to create your 2025 looks. Have questions? Leave a comment below or contact our makeup experts for personalized tips!
Disclaimer: Always patch-test new products and consult a dermatologist for skin concerns.
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