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Privacy Policy

Privacy Policy

This Privacy Policy describes how Seraphine (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.

Order Information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, process your payment, arrange for shipping, provide you with invoices/order confirmations, communicate with you, screen orders for potential risk or fraud, and provide targeted marketing.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify.

Customer Support Information

  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: none.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at useseraphine@outlook.com to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to legal requests, or to protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

You can also opt out through the Digital Advertising Alliance.

Using Personal Information

We use your Personal Information to provide our services, including: processing payments, shipping and fulfillment, and keeping you updated on new products, services, and offers.

Lawful Basis (GDPR Compliance)

If you are a resident of the European Economic Area ("EEA"), we process your Personal Information under the following lawful bases:

  • Your consent.
  • The performance of the contract between you and the Site.
  • Compliance with legal obligations.
  • Our legitimate interests, which do not override your rights.

Retention

When you place an order through the Site, we retain your Personal Information for our records unless you request its deletion. For more details, see the ‘Your Rights’ section below.

Selling Personal Information

We do not sell Personal Information, as defined by the California Consumer Privacy Act ("CCPA").

Your Rights

GDPR (European Residents)

If you are a resident of the EEA, you have the right to access, correct, update, or request deletion of your Personal Information. If you wish to exercise these rights, contact us at useseraphine@outlook.com.

Your Personal Information may be processed outside of Europe, including in Canada and the United States, as per Shopify's GDPR compliance.

CCPA (California Residents)

If you are a California resident, you have the right to access, correct, update, or request deletion of your Personal Information. To exercise these rights, contact us at useseraphine@outlook.com.

Cookies

A cookie is a small amount of data stored on your device when visiting our Site. We use cookies to enhance your browsing experience.

You can manage cookies in your browser settings or via All About Cookies.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory reasons.

Contact

For more information about our privacy practices, or to make a complaint, please contact us by email at useseraphine@outlook.com.